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2013-03-28 20:34:50|  分类: 饮食与健康 |  标签: |举报 |字号 订阅

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The Business Case For Healthier Food Options - Michelle Obama


For years, America's childhood obesity crisis was viewed as an insurmountable problem, one that was too complicated and too entrenched to ever really solve. According to the conventional wisdom, healthy food simply didn't sell─the demand wasn't there and higher profits were found elsewhere─so it just wasn't worth the investment.


But thanks to businesses across the country, today we are proving the conventional wisdom wrong. Every day, great American companies are achieving greater and greater success by creating and selling healthy products. In doing so, they are showing that what's good for kids and good for family budgets can also be good for business.


Take the example of Wal-Mart WMT +2.12% . In just the past two years, the company reports that it has cut the costs to its consumers of fruits and vegetables by $2.3 billion and reduced the amount of sugar in its products by 10%. Wal-Mart has also opened 86 new stores in underserved communities and launched a labeling program that helps customers spot healthy items on the shelf. And today, the company is not only seeing increased sales of fresh produce, but also building better relationships with its customers and stronger connections to the communities it serves.


Wal-Mart isn't alone in discovering that healthier products sell. DisneyDIS +0.85% is eliminating ads for junk foods from its children's programming and improving the food served in Disney theme parks. Walgreens is adding fresh fruits and vegetables to its stores in underserved communities. And restaurants around the country are cutting calories, fat and sodium from menus and offering healthier kids' meals.


These companies and so many others are responding to clear trends in consumer demand. Today, 82% of consumers feel that it's important for companies to offer healthy products that fit family budgets, according to the Edelman public relations firm. Meanwhile, a study conducted by Nielsen revealed that even when many families are operating on tight budgets, sales of fresh produce actually increased by 6% in 2012. And in 2011, the Hudson Institute reported that in recent years, healthier foods have generated more than 70% of the growth in sales for consumer packaged-goods companies─and when these companies sell a high percentage of healthier foods, they deliver significantly higher returns to their shareholders.

上述企业、以及其他很多公司都是在迎合消费需求中所出现的明显变化趋势。根据爱德曼国际公关公司(Edelman)的数据,如今,82%的消费者认为企业提供符合家庭支出水平的健康商品很重要。与此同时,尼尔森公司(Nielsen)所进行的一项调查显示,尽管目前许多家庭的日常开支吃紧,但新鲜农产品的销售却在2012年增加了6%。哈德逊研究所(Hudson Institute)在2011年发布报告称,近年来,在快速消费品的销售额增长中,更健康的食品所实现的销售增长占到70%以上──而且,当这些企业所出售的更健康食品在全部商品中占到较高的百分比时,他们能够为股东所带来的回报也显著增加。

building safe spaces where children can play, faith leaders educating their congregations about healthy eating, and parents preparing healthier meals and snacks for their kids. And we've seen Republicans and Democrats working together in Congress to pass groundbreaking legislation to improve school lunches.

这就是为何美国的企业界开始在为我们的孩子构建一个更健康未来的方面增加了越来越多的投入。企业的这一做法与美国各行业各部门领袖的努力方向不谋而合。在过去几年里,通过“舞动起来”(Let's Move!)这个覆盖范围遍及全美的儿童健康成长计划,我们已经看到,学校的老师们开始将体育教育带回校园。我们看到,市长们在为孩子修建可以让他们放心安全玩耍的地方,宗教领袖们在教导他们的教众学会健康饮食,父母们则为孩子准备更健康的三餐与零食。而且,我们看到,国会的共和党和民主党人齐心协力,共同通过了一项开创性的立法,帮助学校改善午餐质量。

And we're starting to see real results. In Mississippi, obesity rates have dropped by 13% for elementary school-aged kids. States like California, and cities like New York and Philadelphia, have also seen measurable declines in childhood obesity.


So it's clear that we are moving in the right direction. But we also know that the problem is nowhere near being solved. We need more leaders from all across the country to step up, and I stand ready to work with business leaders who are serious about taking meaningful steps to forge a healthier future. We need every business in America to dig deeper, get more creative, and find new ways to generate revenue by giving American families better information and healthier choices. We know this can be done in a way that's good for our kids and good for businesses.


That's why, even though we still have a long way to go, I have never been more optimistic about our prospects for solving this problem. And I am confident that, with leadership from America's business community, we can give all our children the bright, healthy futures they so richly deserve.




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